Digital Marketing Courses

Bharati College, one of the best women’s college in DU and is also constituent college of the University of Delhi, offers joint certificate course in Digital Marketing and Social Media Advertising in association with the R.K. Films & Media Academy (RKFMA).

Classes are conducted in both online and offline mode for the convenience of the students. Weekend classes and part-time batches are also offered. Admissions are also open to candidates with minimum 10th pass. Students from other colleges, institutes and universities are also encouraged to apply. Girls and boys are eligible to apply.

Training program in Digital Marketing is envisaged to offer up-to-date knowledge to its learners, may further helping them in getting internships or work opportunities or needed know-how to for self-employment.

This Digital Marketing course is also recommended to aspiring entrepreneurs, young business owners and working professionals (not from marketing background) who wish to learn the steps to promote or advertise their products or services online.

1. Introduction to Digital Marketing Module include: Key Concepts of Digital Marketing, Traditional v. Digital Marketing, Characteristics of Digital Marketing, Implication of Digital Marketing, Market Research v. Market Reality

2. Search Engine Marketing (SEO): Key SEO Concepts, Search Results & Position, Benefits of Search Position, Stakeholders in Search, Mechanics of Search, On­Page Optimisation, The SEO Process, Customer Insights, Analysis & Review, Keyword Research & Selection, Content Updates & Layout, Meta Tags, SEO Site Map, SEO Webmaster Tools, Off­Page Optimisation, Inbound Links & Link Building, Ranking

3. Search Engine Marketing (PPC): Key PPC Concepts, Strengths of Pay Per Click, Keyword Research, Google PPC, Research Tools, Search Campaign Process, Keyword Selection, Ad Copy, Targeting, Budgets, Scheduling, Display Networks, Campaign Management, Conversion Metrics: CPA, CTR, Bidding, Analytics

4. Email Marketing: Key Email Marketing Concepts, Campaign Process, Online Data Capture, Offline Data Capture, Email Design, Email Structure, Email Delivery, Email Systems, Measurement, Key Terms & Metrics, Laws & Guidelines

5. Digital Display Advertising: Key Digital Display Concepts, Benefits of Digital Display, Challenges of Digital Display, Running Effective Ads, Ad Formats, Ad Features, Ad Display Frequency, Campaign Planning, Campaign Steps, Target Audience, Campaign Objectives, Campaign Budget, Creative Formats, Targeting, Optimising the Campaign, Laws & Guidelines

6. Social Media Marketing (Part 1): Key Social Media Concepts, Social Media Goals, Setting Goals & Priorities, Facebook Set Up, Facebook Privacy, Facebook Business Page, Twitter Set Up, Twitter Profile, Twitter Engagement, LinkedIn Set up, LinkedIn Profile, Building Connections, LinkedIn Engagement, LinkedIn Company Page, YouTube Search, YouTube Set Up, YouTube Channels

7. Social Media Marketing (Part 2): Implementing Social, New Social Challenges, Listening First, The Quality Scale, Facebook, Landing Page, Facebook Promotions, Facebook Offers, Facebook Events, Promote an Event, Event Follow­up, Facebook Places, Facebook Advertising, Sponsored Stories, Goals & Targeting, Scheduling & Delivery, Facebook Platform Apps & Plug­ins, Facebook Groups, Page Insights, LinkedIn Groups, LinkedIn Job Search, LinkedIn Advertising, Promoted Tweets, Promoted Twitter Accounts, KPI Measures, Analytics, Third Party Apps, Reporting

8. Mobile Marketing: Key Mobile Marketing Concepts, Trends in Mobile, Opportunities & Risks, Mobile Advertising, Mobile Optimised Websites, Mobile Apps, Attributes of Effective Apps, Implementation, Strategic Steps, Marketing Goals, Review & Testing, Key Trends, Social Media Channels

9. Analytics: Key Analytics Concepts, Goal Set­up, Account Set­up, Analytics Code, Analytics Profiles, Goal Configuration & Funnels, Audience, Dashboard, Technology, Advertising, Adwords Campaigns, Traffic Sources, Scheduling & Delivery, Bounce Rate, Site Speed, Site Search, Events, Conversions, eCommerce, Reporting, Real Time Reporting

10. Strategy & Planning: Key Strategy & Planning Concepts, First Steps, Planning, Situation Analysis, Information Gathering, Target Audience, Setting Objectives, Appropriate Tools, Action Plan, Setting the Budget, Measurement, Iteration & Enhancement

11. Tips of qualifying online certifications of Google, Meta, Linkedin, etc

For online classes:
₹8,000/- (Rupees Eight thousand only) payable online, in lumpsum, by the student

For offline/ hybrid classes:
For Bharati College’s students : ₹ 18,000/-
For all other external Students (boys and girls): ₹ 20,000/-

Students opting for offline classes may be required classes online due to any restrictions imposed in the College campus due to exams, festivals, college fests, etc or as per instruction of the trainer.

TRAINING PATTERN:
The duration of the online course shall be 40 hours (approx.) spread between 4 to 5 months.

Duration of each session shall be around 60 minutes, excluding one or two short breaks, if needed, by the trainer.

2-3 classes shall be conducted on weekly basis. Classes may also get scheduled on weekends or after regular College hours.

Instruction mode shall be online for any session(s) and may constitute either or a mix of:

1. Instructor-led (live online)
2. Interactive query/presentation-based session
3. Soft copy of study material, PPT’s shared via online groups, email etc.
4. Assignment for practice during (or after any session)
5. Viva-voce based

MEDIUM OF INSTRUCTION AND PRACTICAL SESSIONS:

Both Hindi & English (Bilingual)